Rooted and influenced by minimal of Japanese and Scandinavian mind as the ideal ; simplication of form, functionalism, quality, sustainability and aesthetically pleasing. The designs are dictated by the flexibility, cleanest and a wish to make beautiful bikes with quality that are accessible to all.
Following the same path as a Swedish slogan: 'Vackrare vardagsvara' (Something beautiful for every day'). Based on the balance of design and function. We would say our design is not just have to be exceptional beautiful, but functional too.