Joel’s a very early riser and walks faster than most.
This restlessness have propelled him into advertising. As a creative director, he believes ideas can travel across mutiple platforms. Since then, he has illustrated and published children’s books, created 3D steel and ice sculptures to promote mental heath awareness and produced short films to raise awareness for dementia.
His passion for art and design have also inspired him to design furniture conducive for reading. Functional pieces that’s made up from alphabets, which when combined together, forms a word furniture, rekindling the joy of reading.
In between, he takes a breather, sips his favourite glass of Bordeaux and keeps walking.